Truly useful advertising (11 photos)

I hope they’re not charging for the ride.

EPIC. WIN.

[...] advertising isn’t so bad after all. In fact, it can even save lives! These billboards made their debut in Mumbai right before a major flood. They just so happened to feature [...]

I wonder if they returned it to the billboard.

Whoa. Wait a sec. I absolutely won’t get on board with the idea that woknirg from photos is somehow superior to the alternatives. Or that artists who refuse to use photo refs have a distasteful motive for refusal.Working from life is a thousand times more enlightening…for all sorts of reasons too complicated to cram into a Blogger comment. Working from photos is an aid that too easily can become a crutch…if not a crippling weakness. I do it…but I do it very, very carefully.