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The Rules Are Simple:
1. If you are presented with a Smirnoff Ice you MUST drop to a knee and chug it on the spot (you have been "Iced")
2. You cannot refuse the Ice, or you are a douche
3. Style points are awarded for creative ways to present the ice (simply pulling it out of your pocket = boring; giving it to a waiter to bring your buddy when he orders an "Ice Water" = awesome!)
4. If you have an Ice on your person, you can Ice Block. When presented with an Ice, you pull out your own Ice thus reversing the Ice on the faux-bro. The ultimate Ice insult.
If you couldn't tell my the massive Watermarks on the photos, there is a website committed to this phenomenon called brosicingbros.com. Check it out, it's pretty funny. And let the games begin.
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Flavor of the Week: Bros Icing Bros (27 photos)
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yum alcoholic sprite
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I SAY WE NUKE FORT WAYNE ! IT’S THE ONLY WAY TO BE SURE !
No offense Chive, but your butchered the fuck outta the rules of being ICED…
but yeah, I got ICED by the summer student last week
with an ice in the printer tray. I’m gonna smash one in his face
ICEEEEEEEEEEEEEEEEEED.
Please die.
“2. You cannot refuse the Ice, or you are a douche”
Um, actually, participating in this is the quickest path to douchbagery.
No kidding. TheChive might as well just change it’s name to “Run by Douches” if they think this is somehow not exceedingly lame.
I know if someone presented a bottle to me and said “You’ve been Iced!”, I’d take the bottle, drop it to the floor and slap that person as hard as I could.
I always thought Smirnoff Ice was a douche bag drink regardless. Remember Zima?
I’m In………Awesome.
That shit is fuckin’ nasty! Hit me with a shot of ANY liquor but SMIRNOFF ICE?! BLECK.
thats the entire point, you ice your fuckin bro so he has to drink that nasty ass bitch drink
The latest gayest fad brought to you by frat douches!!!
fucking agreed. are they that bored? fuck, i thought theyd be fucking each other by now or something, but this is just gay…
Totally agree. Why should I be impressed if someone sneaks up to me with a flavoured lemonade and demand I drink it?
Go do one and I’ll stick with my REAL drink, thanks very much.
Taken from another site again…
They left the watermark and gave credit. STFU
I’m fairly certain that this site never made the claim that everything posted was original content. I for one don’t have all day to browse the web so I can’t point out every bit of content that was posted elsewhere first. That being said, as long as credit is given where it is due, I don’t mid if it’s “taken” from another site.
went to a bday party last night…. sang the song…. chick cut the cake and the Ice was nestled in there ever so gently… i approved.
Rule #2 makes no sense. Refusing an Ice doesn’t make you a douche! You are much smarter than the retard giving that POS drink by not chugging it!
Seems like a trick thought up by whoever made that drink to make it sell.
Actually, this entire thing seems incredibly douchey. My friends and I don’t call each other “bros” for starters cause we’re not in a frat.
It’s pronounced ‘brrra’ and don’t forget to wear your puka shell hemp necklace and flip flops in 20 degree weather
chive, dont sell out to douchery, anything but douchery. this is strike 1.
i think they have that backwards… if you DO drink a smirnoff ice, you’re a douche.
Thats called poof juice where I’m from.
I guess I’m a douche; there is no way I’m drinking a Smirnoff Ice.
The only way this could be more gay was if it came in penis shaped bottles. Ugh.
Too late.
Looks like elaborate viral marketing to me. Number 10 was extremely inventive though. Might start a similar thing with my mates, except using some lovely 8% vol Warka beer instead. To, ya know, retain some heterosexuality.
Do those guys not realize that is a ladies drink?
I could see striking the Capt. Morgans pose and doing this with Morgans, or Jack or something good… but Smirnoff Ice is Zima for the newbs
Seeing these douchebags makes me wanna go home and crack open some Patron.
I get the idea of the insult of having to drink that swill, but please don’t insult the ladies that enjoy a real alcoholic beverage. Smirnoff Ice is for Rookies. Professionals know a good icy cold beverage when they taste one. In fact I hope to be enjoying some soon, it IS Friday after all.
Hearing you talk about Patron makes me want to go home and crack a bottle of *real* alcohol and none of that pansyass tequila-flavored Kool-Aid they sell to spoiled yuppies who wouldn’t know a real drink if a pirate smashed one over their face. You want whiskey drink f*cking whiskey; you want soda pop drink that.
Refusing a Smirnoff does not make you a douche. However, having a Smirnoff Ice on you in the first place does. Drink Beer or hard liquor and leave the Smirnoff to the high school kids
I think you are all missing the point. It taste horrible, it’s a girls drink, and taking knee is to add insult to injury. If someone would go around buying my a good beer to drink I would thank them, this is to piss your friends off.
Thank you for pointing that out before I did. You did it kinder than I would have.
so, you two gonna run off to Massachusetts together or what?
When me and my friends are presented with a Smirnoff Ice, we smash the presentee in the head with it until the bottle breaks or until he is no longer a douche, which ever comes first.
FRAT FRAT FRAT! this fad needs to die
I hope at least the Chive got paid for helping Smirnoff promote their shitty malt beverage.
This is a viral marketing campaign; seems like its working!
Anyone who drinks this crap and doesn’t own a vagina is a fucking idiot.
While down on one knee during a proposal….that would be good.
At least she’d have an excuse to say no.
yup, here we got some viral marketing.
super, super gay
ur a douche if you participate.
i would consider never visiting ‘the chive’ again, if it werent for all the enormous tits.
strike 1