How theCHIVE got its name (4 Photos)

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Yesterday, we rolled out a popular post titled, How big businesses actually got their names. (That fascinating post here) Surprisingly, most of those big businesses conjured their brand names by using bits and pieces of the founders' or businesses' initials and nicknames, then cobbled the various acronyms together to form the popular brand names you recognize so well today. For example, SEGA is shortened from SErvice GAmes of Japan.

A lively discussion ensued in theCHIVE comment section and we received dozens of emails from people asking how theCHIVE got its name. Most Chivers speculate that theCHIVE (pronounced like the plant) spawned from The Onion or is perhaps shortened from arCHIVE (pronounced with a hard k)? Not at all, actually.

The real answer might surprise you. How theCHIVE got its name is really a tale of two cities. We started theCHIVE in 2008. At the time, Leo was working in Chicago and John was in Venice Beach...

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  • nicecago


  • Dre


  • yourmom

    good thing it wasn't thevench.

  • TechJunkie209

    So then how is it pronounced? I was saying it as in the word aCHIVEment but looked at it closer and have been pronouncing it just like the green onion salad toppers lately. I’ve always wondered how you guys intended it to be pronounced?

  • Coldzilla

    Well ya learn something new everyday!

    Cheers Chive! :D

  • Ovla

    I'm a nerd. I always see Crosshair 4 Extreme. :P

  • moeshere foxdale

    Too Fucking Funny true drunks…love it man

  • murryj

    My buddies and I have argued over how to pronounce The Chive. We were all wrong; it's pronounced like "shiv"??

  • chiveme

    Okay, so why it just the C green? And why green, the only thing green in Chicago is the river on St Pat's day…

  • Jeff

    So is it pronounced CH-EYE-VE or K-EYE-VE or CH-EVE or CH-AWESOME?

  • Anonymous

    Cool Story Bro

  • Bawbagbuttsex

    Interesting stuff……

  • Da Sandman


  • Boone

    Great story…how would you describe thechive to someone that has never seen it? Could you create 1 colossal picture that would sum up what thechive is?

  • Scott

    My god how lame r u people??? It’s Chi as in cha ha like yea right! The frickin chive – as in the sound of CHI-TOWN! The windy city. Any of you people have Internet? Oh wait, you probably won’t get that….deettty dee.

  • David Boudreau Adamson

    wooo chicago

  • farscapestuey

    Now that I know. It's pretty lame.

  • Ivette Zamoider

    how fucking awesome is that? i love you more now! lol

  • 4nbstd

    I've been pronouncing it as chive the vegetable. But now I'm thinking it's pronounced "shee-vee".

  • bryanisright

    hey guys its actually pronounced shive shicago venice beach

  • Salute my shorts

    Does that mean theBerry came from Bea Arthur and Furry?

  • Kroz

    Wow! I've always thought of the plant when thinking about your name. You ended up with a memorable name anyway.

    If you guys want some new logo concepts, hit me up!

    P.S. Please post those "Captions" gallery more. I love those!

  • woolanoow

    So, how do you read it? Chive, or Kive?


    some more incredible photos
    thank you

  • Michell Astudillo
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