Australian Chivers screwed out of ‘Keep Calm’ by Father Time. Aussie-friendly release time set (5 Photos)

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Traditionally, we launch 'Keep Calm' at 9 am PDT (Pacific Daylight Time). This is a great time for our American Chivers, the day is just getting warmed up here in the West and it's lunchtime on the East Coast.

There' s one big problem though. The Chive is a global community and no county gets screwed harder than Australia. At 9 am PDT in Los Angeles, it's 3 am in Sydney, the witching hour.

Each KC&CO launch, we receive hundreds of emails from the Land Down Under; Aussie Chivers who tried to stay awake for the launch but passed out at their consoles long before they could claim their prize.

So Chiver Sam Clarke and his mates decided to do something about it. They threw a party with all their Chive friends to persuade us to have a more foreign-friendly launch of the ever-elusive 'Keep Calm'. (Sam's Twitter right here btw)

Your voices have been heard. We are going to make 'Keep Calm' available on theCHIVERY this Thursday at 3 pm in Sydney, Australia. That's Midnight in New York for us Yankees.

To spare everybody the mental gymnastics, we've put together a time zone breakdown of when 'Keep Calm' will go live in your country. You'll still be able to grab the shirt in the States but it will be very late and the demand lessened. At the very least, it won't be 3 am in Australia. As always, good luck and godspeed.

Chive On,


EDIT: Chive Logo Tees will also be available.

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  • Slimey

    Don't forget about us US Military members stationed all around the globe … I ordered a bumper sticker and the temp tattoos quite a while ago, and they have yet to show up, but that's the wonderful military mail system screwing us again …

  • Rutger Lalieu

    Sooo…next time 3pm in Europe? If you keep it spinning around, in the end everybody will be happy!

  • kikimiyuki

    awwwh 4am?? guess won't be able to get one this time :(

  • BJL

    change the location thing from sydney to Melbourne…No one in Australia gives a shit about sydney

  • Milty


    I have a hot date Wed evening when the shirts go on sale… you're breaking my balls here!

  • Aaron

    How often do they release shirts? New to Chive here.

  • steven

    man, I have been waiting since the last release to get my shirts. hope I actually get them this time =/

  • mkoro

    I'd Actually given up on ever getting a keep calm shirt…… Wooot

  • sgtreznor

    dammit, i turn my back on The Chive for just a couple of days, and THIS happens! FFFUUUU—

  • Riddlethereaper

    yeah, that's bullshit, when I think Thursday at midnight, I think Thursday at midnight, not wednesday at midnight………..Trying to keep calm at this point, but it's not really working…..what the hell chive?

    • Chive doin it wrong

      I did the same thing, agree that the cycle of hype and deliberate undersupply of these shirts is no longer Chive worthy and is becoming a bit douchebag, imho

  • Anonymous

    Did I miss it? :/

  • Aussy CHiver

    iv been an aussy chiver for 3 years now… got soo many ppl hooked on it..
    Australia FUCK YEH

  • Dave

    Seen no chives in Brisbane yet

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