Whenever we launch a new t-shirt, we always bring our awesome Chivettes in for the Diet Coke of Chive photo shoots, the product shots. We carefully highlight our new designs - clothes are pressed, makeup artists are brought in along with the Chivettes, lighting, photographers, Mac is never invited but he always shows up.
Because of the technical elements, most product shots are pretty boring. This Chivette shoot was anything but.
The Chivette Clothing Line offically launches today at Noon PST on theCHIVERY. We had a rare opportunity to bring four of your favorite Chivettes together for this one, Asa Hope, Ellen Monohan, Erin Young, and Sarah Jay. The Chivette Line Product shoot was unlike any product shoot I've ever experienced, not just because we got drunk, but because these girls worked for a very long time to create a product worthy of our awesome Chivettes. It's been an exciting experience.
I decided to look at all the
photos we took that day and it was as funny as it was sexy. I thought y'all might like to glimpse behind the scenes.
This is your day, Chivettes, this site would be crap without you so we hope you enjoy the stuff.