People generally enjoy shopping on Black Friday. According to a 2012 study of roughly 460 consumers for WWD by Marvin Traub Associates, it was found that 57% of Black Friday shoppers enjoyed the experience. However, 43% did not.

People generally enjoy shopping on Black Friday. According to a 2012 study of roughly 460 consumers for WWD by Marvin Traub Associates, it was found that 57% of Black Friday shoppers enjoyed the experience. However, 43% did not.

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