As explained on goruck.com
“Rucking is the foundation for Special Forces training and it’s the foundation for everything GORUCK, including our gear. Whether you’re in New York City, Baghdad, the Rockies, or at any of our Events, GORUCK gear thrives. We proudly build it in the USA and offer a Scars Lifetime Guarantee as proof that quality is life and death to us.
So Ruck Hard, Play Hard.”