The Sickest Burn in Sharing
In 2013 there was a lot of controversy at the convention. At the Xbox briefing they had gone over a slew of restrictive new policies for customers involving used games and requiring internet connectivity.
Everyone was wondering if Sony would follow suit and announce their own restrictions on used games. Instead, backstage before the press conference, they filmed a quick instructional video of how sharing a PS4 game with a friend would work.
It was hilarious, poignant, and a sick diss to Xbox who later faced so much backlash over the policy that they did a 180 before the console launched later that year.