The numbers on a hockey stick don’t represent the number on the sweater that the player wears, it represents the flex of the stick. So, what is that exactly? Well, the number on the stick represents the number of pounds of pressure is needed to bend the stick 1 inch. So if a stick has a flex of 77 (as Danny Briere uses) then it would take 77 pounds of pressure for the stick to bend an inch when taking a shot. So, as you would imagine, if the flex is lower on a stick, the easier it will be to get that ‘whip’ when you shoot.