During his 8 years of working for Vicks, he married Geye.
More importantly, Roy was learning the numbers side of business and came to the following revelation:
“When I tried to buy lingerie for my wife, I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns and I always had the feeling the department store saleswomen thought I was an unwelcome intruder.”
Basically during the 1970’s, it was taboo for men to buy sexy undies…Mr. Raymond saw the untapped market: open stores that marketed to men shopping for lingerie.