“Break the data down by gender, and a self-fulfilling prophecy of sorts comes to light. Slightly more than one-third of respondents found it most attractive when women ordered wine. And true to form, women really do prefer wine in far greater numbers than they do beer or liquor. A little more than 1 in 5 respondents preferred their female companion to abstain from alcohol, and approximately 1 in 7 liked to see a woman order a mixed drink. Regarding beer, those surveyed found it more attractive when a woman ordered a craft brew over a regular beer (think Budweiser or Miller Lite) at a rate of nearly 3 to 1.
From the neighboring bar stool, nearly 2 in 5 respondents preferred when a man ordered a beer, with craft beer outpacing more mainstream brews nearly 3 to 1. As is the case with men’s preference for female drink orders meeting reality, men really do drink beer more than any other alcoholic beverage. Nearly 1 in 4 of those surveyed rathered that men go dry, followed by an order of top-shelf liquor (more than 1 in 6), wine (greater than 1 in 10), a mixed drink, or well liquor.”