Autocorrect issues (Lisa on Ice, Season 6, Episode 8)
During a school assembly, Kearney asks partner in crime Dolph to take a note to “Beat up Martin” on his Newton (a failed Apple attempt at the electronic personal assistant) but it autocorrects to ‘Eat up Martha’, an issue that we still ducking have now!
In fact, when the iPhone was in development, director of engineering for iOS applications Nitin Ganatra used this very gag as a way of reinforcing the importance of getting the iPhone keyboard correct.
As he told Fast Company in 2013:
‘If you heard people talking and they used the words ‘Eat up Martha,’ it was basically a reference to the fact that we needed to nail the keyboard. We needed to make sure the text input works on this thing, otherwise, ‘Here comes the Eat up Marthas”.