Doritos Locos Taco
Mills, who worked at the Little Rock Regional Chamber of Commerce and, wrote a letter to Fito-Lay in 2009 pitching the idea of making a taco shell out of everybody’s favorite cheesy snack. Despite initially getting rejected, Mills continued with his foody quest, even setting up a Facebook page to push his new age taco agenda.
Fast forward three years, and Todd received a letter from the snack giant explaining that they were going ahead with his concept, calling it Doritos Locos Taco. The company would make billions out his idea and, despite respectful overtures from Frito-Lay, Mills never received or asked for any royalties for his idea.
He would pass away 2013 after battling brain cancer.