The Reputation Institute is a reputation management consulting firm based in Boston that has tried to gauge the reputation various companies have with consumers. They have a proprietary RepTrak Pulse measurement system that aims to do that by collecting feedback from 170,000 respondents. It’s basically a ranking of the most respected and highly regarded companies by society.
The ranking consists of seven categories: products & services, innovation, workplace, governance, citizenship, leadership, and performance. The top 16 companies are below along with their RepTrak Pulse Score, and you can check out the full list here.
RepTrak Pulse Score – 75.72