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There are two constants in the universe; 1) there’s nothing better than a fresh sandwich to fill your belly when you’re starving; and 2) celebrity endorsements will get you everywhere. (Except for the Fyre Festival, that was just a clusterfuck that no celebrity should have gone near).
Anyways, there’s a sandwich shop in the Vancouver, BC, Canada suburb of New Westminster that decided to capitalize on some local gossip to sell some sandwiches. They heard that Liam Neeson was in town filming a movie called Hard Powder, and wanted to get his attention.