As consumers, we are exposed to thousands of advertisements a day. This means that companies are fighting against thousands of others in order to get you to buy their product. The big players will always try to buy ad space that will have as many eyes on it as possible- and it ain’t cheap. For example, a 30-second spot when “Modern Family” is on costs $249,388. The biggest players make buys on sporting events. This is where the big money is spent.