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The Mason Jar, named after its inventor John Landis Mason, has been a go-to means of food preservation since its invention in 1858. It’s also the coolest new trend in beverage consumption, causing hipsters across the world to take things to extreme — some might even say jarring — levels. And the internet can’t help but make fun of them. Right now, hipsters are getting roasted harder than the coffee in their mason jars.