Are you familiar with MoviePass? If not, it’s a monthly service where you pay a flat rate for as many movies as you can watch at the theatre. Sounds amazing right? Not so fast.
Last Thursday the service unexpectedly went down after allegations that the company was running out of money to pay for movie tickets. Right before the release of the highly anticipated action-thrill Fallout, the latest installment from the Mission Impossible saga, timing for the incident couldn’t have been any worse. MoviePass CEO Mitch Lowe apologized Friday. “We have handled the issues on the back-end, and our app is now up-and-running with stability at 100%. As we continue to evolve the service, certain movies may not always be available in every theater on our platform,” he wrote. That’s right, they’re going to limit which movies you are going to attend, and here’s what the internet had to say about that little insight.
My parents use MoviePass and they love it. I hope it doesn’t go anywhere any time soon for their sake. But I have noticed other major theatre companies updating as well, so don’t be surprised if AMC, Regal or Alamo Draft House to start running similar services soon.
