Generally, I don’t read the flyers that I see stapled to lamp posts or taped to random transformer boxes on the street. Odds are, I’m not gonna check out your underground punk orchestra show, I haven’t seen your lost pet, nor do I care that Dark Side of the Moon and The Wizard of Oz synch up just right . But for these, I might actually learn how to read, to truly appreciate the comedy on display here.
These fake ads are the brainchild of an Instagram account called Physical Memes, and you can see them in Toronto and Vancouver, across all manner of walls, subway stations and utility poles. The man behind the mask is Tony Fletcher, who started this activity to counter the inevitable boredom working in retail.
He hopes that people see the posters and it breaks them out of their stressed, non-mindful haze of living, and just have a second of ironic humour to remind them they’re alive.
I’m feeling alive.