When archeologist Howard Carter first opened the tomb of King Tutankhamen in 1922, and realized that it was filled with gold, the world was captivated. It was a momentous occasion for Egyptology and for history. This was huge, and the world was excited. At least until people started dying.
Then, all everyone could talk about was the curse of the Pharaoh and the endless death and destruction that was unleashed on everyone that disturbed his eternal slumber. According to historians, within the first decade of the tomb opening, 20+ people associated with the excavation, died under suspicious circumstances.