“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
-Steuart Henderson Britt
A great tag line can make a company a household name over night, if you do it right. Some companies have had the same one forever, which is why they opt to never change. However, other companies try and switch things up every now and again. Mistake or not, they at least give it a go. Have a look.