Minimalism Massacres Creativity Once Again as Cracker Barrel Drops New Logo
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For the first time since 1977, southern eatery Cracker Barrel has changed its iconic logo. In doing so, they join a long list of companies leaning toward minimalism when it comes to their branding.
In layman’s terms? Lazy marketing.
We’ve reached the point of zero creativity, and with so many brands moving in this direction, it’s hard to say that we ever get that creative spark back.
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