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Hollywood loves to pretend it’s above selling out. Then a Coca-Cola shows up in the middle of a superhero fight scene and all you can think about is “Oh man I could go for a can of Coke right now!”
Some brands pay to be in a movie and it feels like an ad. Others are written into the story so well you forget you’re being sold something…
These are some of the best examples of product placement actually working — and the weird, funny stories behind how some of them happened.
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