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Game of Thrones announced their season 7 premiere date via their Facebook page today, and they couldn’t have done it in a more brilliant way. The reveal was placed in a block of ice, and they only way to get to what was hidden was to type ‘FIRE’ in the comment section, which triggered a short burst of flames. In just 21 minutes, the stream had 18,000 shares, 80,000 likes and 1.2 million views.
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