Welp, That Was A Mistake…
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Mad Men/AMC
Every marketer dreams of executing a brilliant rebrand that modernizes a company and captures a new generation of consumers.
But sometimes, corporate ambition collides head-on with consumer nostalgia, and the results are catastrophic.
When a brand alters a logo that people have spent decades inviting into their homes, the public reaction can transition from mild confusion to outright anger overnight.
While some companies choose to weather the storm, others realize they have made a terrible mistake…. Here are 10 of them who immediately went “Okay, my bad. We’ll change it back.”
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