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We don’t always get it right. But one thing I always tell my designers is that you have to be willing to fail in order to succeed at anything. To that end, theCHIVERY has created some of best designs ever, and a couple of the worst. None bigger stands out in recent memory than Hashtag You’re It. This is the first time I put on the hashtag tee for the product shot. I think my exact words at the time were ‘What does ‘hashtag you’re it’ even mean? I don’t get it.’
(See the lucky page here)
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