You’ve held them, you’ve written with them, heck, you probably have them scattered across your house.
They’re in junk drawers, your car, maybe even an old pair of pants.
You gotta hand it to BiC pens, man. They just appear. You didn’t steal them or buy them, they’re just everywhere like they belong to everyone and no one at the same time.
And it’s not a coincidence, that’s the whole point (the whole ballpoint).
BiC pens are timeless, unchanged, and quite possibly the best product ever invented.
Hear me out:
The BiC Cristal has been the world’s best-selling pen since 1950… The design hasn’t changed in 75 years. Over 100 billion have been sold. It writes for 2 kilometers before running out. It’s in the permanent collection at MoMA in New York and the Pompidou in Paris.
And you’ve got four of them spread out across your place right now, and you don’t even know it.
Have you ever heard the word “ubiquitous”? Ubiquitous means: “something that is present, appearing, or found everywhere simultaneously.”
In fact, ubiquitous is such an appropriate word, it even has the pen’s name it: uBICquitous.
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