Why do all Super Bowl winners want to go to Disney?

Feb 9, 2025

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The Super Bowl always has a lot going on but if there’s one thing you can count on it’s this sentence. Why does everyone want to go to Disneyland after they win?

The slogans “I’m going to Disneyland” and “I’m going to Disney World” have been uttered at the end of almost every big game since 1987. Former Disney CEO Michael Eisner credits his wife with the idea for the slogan.