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Just because you’re not first doesn’t mean you can’t be the best.
Let me give you an example. Just think about how many Oreos you’ve eaten in your life compared to Hydrox cookies.
Sike! Chances are you’ve never even heard of Hydrox, which is exactly the point.
The history of business is full of products that showed up late, borrowed the concept from whoever got there first, and ended up dominating the market.
Here are some of the most notable examples.
Google
Facebook
