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We’ve all been there; walking into a store and not really understanding why certain snacks are in one area while some are in another, why all the deals are at the back of the store, and why you are being corralled a certain way?
But now we know! We’re on to all those sly companies’ tactics to gaslight us into consuming more. Twisting our minds and rubber arms to buy things we don’t need, to impress people we don’t like.
Color theory, store layout, product display, ad designs; they all come with a secret agenda that has been meticulously engineered in a lab for nearly half a century.
Let’s start with the most famous color scheme and logo…
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