What could be more timeless than a pair of blue jeans? They’re a staple of American fashion, immortalized by icons from James Dean to the Rolling Stones. Revtown is a denim startup on a mission to reinventing the classics—starting with tried-and-true denim. These guys are innovating your standard pair of jeans with their Decade Denim, a proprietary fabric blend that adds flex and extra-strength durability to Italian denim, creating a ridiculously comfortable pair jeans. New-age comfort meets old-school denim to make the perfect pair of go-anywhere jeans.