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Hot take: The Super Bowl Halftime Show is more important than the game itself.
Don’t get me wrong, I love football and I care more about the action on the field than I do about commercials. But, games can flop (like last year’s lopsided Seahawks beatdown of the Patriots) and commercials are routinely released early so, sometimes, the only real excitement is the halftime performance.
For the last seven years, one man has been quietly pulling the strings, planning every explosion, surprise guest star and beat drop…Jay-Z.
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