Coca-Cola has always been creative with advertising, so much so that some think they shaped the public’s vision of Santa Claus.
Some notable advertising and marketing facts:
– From the beginning, Coca-Cola employed successful strategies such as creating non-Coke products like calendars and clocks and using pretty female spokesmodels.
– Norman Rockwell created art for Coke ads.
– In the 1930s, Coke created Christmas ads, depicting a jolly, red-suited Santa and although other depictions of Santa were part of pop culture history, Coke had a huge role in shaping our image of St. Nick.
– In the 1980s, the company attempted a “Coke in the Morning” campaign to try to win over coffee drinkers.