It all began with a casual club toss…
In 2011, Bill Murray was at his favorite golf tournament, The Pebble Beach Pro-Am, when Getty photographer Ezra Shaw caught a moment of the film icon after his second shot on the 5th hole. But there was something about that magic moment that embodied everything about Bill Murray in one casually irreverent toss of a club.
In the days that followed, the photo caught the attention of major media outlets and the internet. It had struck a nerve in the collective consciousness of America. We all saw some of ourselves in the casual club toss; it could have been a good shot or a bad shot, doesn’t matter, sometimes you just have to just let it go.
It was probably a good shot. Bill Murray won the 2011 Pebble Beach Pro-Am. We didn’t know it then, but that was the day William Murray Golf was born.
EDIT: All William Murray hats are now SOLD OUT, only a few polos remain, holy cow.