Enter two heroic plaintiffs, who are putting a spotlight on the manufacturers of Wise chips with a hefty lawsuit for filling their bags with 70% air. And it doesn’t take Sherlock Holmes to figure out the gross lack of chips this company is putting in each and every bag. Of course, the likely defense from Wise chips is more than likely that all bags of chips have to have a certain proportion of what is called “slack fill,” which is what chip makers use to protect their delicate products from rough handling during the shipping process. Essentially, slack fill serves as an air cushion that prevents potato chips from becoming potato crumbs. In addition, the nitrogen used to fill the bags also helps to preserve the products for a longer shelf-life.
This is all fair play. The problem, however, is that regulations are soft on companies for the overall amount of air the manufacturer uses, and so management looking to save money skimps on the chips and hides the lack of product with…well, a bunch of hot air.