What this really means is that Zuck will have a new gauge for targeting us with ads and articles: our sexual preferences. Imagine it. You start matching with a bunch of country girls, your timeline is going to be all FOX news and ads for four-wheelers. If hippie girls are more your cup of organic tea, then your timeline is going to be all VICE and kombucha. No matches? Ads for self help books and lotion.
So have fun out there guys and remember: the Zuck daddy is watching.