Earlier this year, Bill Murray, the Murray brothers, and theCHIVE were in St. Augustine, FL, at the Murray Bros. Caddyshack charity golf tournament, drinking our breakfast. After 4 years, the Resig family from Ft. Wayne, IN and the Murray Family from Chicago, IL, were putting the finishing touches on the new William Murray Golf Collection. We were cautiously optimistic.
The line was irreverent, authentic, and unlike anything out there. All designs available today. The performance fabrics, right down to their colors, were custom designed just for WMG. It was good. So, how do we promote it? Bill spoke up, “Have fun. Wear sunscreen.” Sometimes the simple ideas are the best. Such is the enlightened Tao of Bill Murray.
Welcome to William Murray Golf, a family company creating whimsical and irreverent designs for those who might not be scratch golfers, but love every minute of the experience.
It all began in with a casual club toss in 2011 at Pebble Beach. There’s a bit of us all in that toss. Could be a good shot or a bad shot, doesn’t matter. For the record, Bill has confirmed, “It was an excellent 2nd shot, with a baby’s breath draw.”
We drew inspiration for WMG from many different places. The line would not be complete without a wink and nod to Bill and Brian Doyle-Murray’s iconic golf comedy, ’Caddyshack’. The ‘Cinderella Story’ scene and the exploding Mums is one of Bill’s greatest improv’d stream-of-conscious moments.
The final product is eye-catching and unbelievably classy. Introducing Cinderella Story. Some of the mums, of course, have exploded.
Bill rocked a different WMG every day of the Ryder Cup. He saved his ‘Caddyshack’ Cinderella Story for the final day as the American’s brought the cup home to the United States.
Edit: Cinderella Story is now SOLD OUT.
The polos can be worn anywhere, from the golf course to the clubhouse. I’ve never been so comfortable at work.
Heather red solid color polo available here!
A cocktail at the turn…
The WMG flexfit ‘ZFG’ hat with the Murray family tartan has returned right here! (This will sell out quickly.)
Coming Nov. 15th. we will be doing something nobody in the golf world has ever attempted – we’re launching a William Murray golf button down with the highest grade performance fabric ever crafted. For the first time, you will see the golf world shifting to performance button downs. Why should the world belong exclusively to polos? We’re changing the game Nov. 15th.
The Murray Classic solid color polos are available in heather green, red, and charcoal.
William Murray’s signature is on the back of every polo.
You knew it was coming…
Introducing the Old Fashioned Polo. Bill had one last-minute change that made all the difference, “If you’re gonna’ have that many whiskeys, a few of them will spill.” (look closely) Each glass topped with one Maraschino cherry.
Available in Plum and Grey!
Editor’s Update: The plum Old Fashioned as well as Cinderella Story are now SOLD OUT. Hats SOLD OUT in minutes. Given the stock, we anticipated the line to be available through Cyber Monday. All designs will be sold out by this evening. Be quick on the mouse!
This will likely be the last time you will see Bill Murray’s clothing line before Christmas so if you’re holiday shopping for dad, this is your only chance!
The Token Argyle is a throwback to the Jack Nicklaus and Arnold Palmer era of golf. Those mid-century lines are Bill’s favorite. He was most active in the design process with this Polo, making sure the design really popped and instilling in us the idea that you should be able to spot a WMG from 50 yards away, but not 100. It needs just the right amount of pop.
Authenticity abounds in every design. For example, the Murray family Scottish tartan (est. 1890) is hand-stitched into every polo and every hat.
Available in Blue and Grey.
Meet the Murray Brothers, Andy, Ed, Joel, John, and Brian. These guys are so funny together I feel like I should pay admission to golf with them. They were all instrumental in the design process.
To finish the identity of William Murray Golf, I returned to the place it all began, Canal Shores golf course in Wilmette, a Chicago suburb. It was here that Bill and his brothers discovered their love and passion for the game of golf. Standing outside the clubhouse, drinking a cocktail, and hearing stories from Brian Doyle-Murray about his inspiration to write ‘Caddyshack’ will remain one of the great honors of my life.
Welcome to William Murray Golf. Bringing fun back to the game of golf.
Joel Murray recalled, “At the end of every month when my mother, Lucille, would pay all the bills she did something I always thought was really touching. After she finished paying the bills, she would write a check to the Mercy Home for Boys and Girls in Chicago – back then it was called the Mercy Home for Orphans. We never had much money, but mom did that every month until she passed away. I thought that was so cool.”
The Murray’s and theCHIVE are carrying on a tradition Lucille began long ago with WMG. After every launch, we will hand write a check to the Mercy Home for Boys and Girls, giving a portion of the proceeds back to the Mercy Home to honor the woman who raised 9 kids and still found it in her heart to support the children who had no mother at all.
“We will receive more from the game of golf than you will give to it. You must always give back.”
– Bill Murray
The entire William Murray Golf Collection is available RIGHT HERE.
(Limit 4, please do not sell these on Ebay unless you’re honestly using the money to go to game 5 of Cubs vs. Dodgers)
