I’m not sure about the future prospects of book stores in your area, but for me, I’m starting to see less and less of the indie coffee/book shops in my area. In fact, I can’t think of the last time I heard someone mention they’d gone to a bookstore, unless it was the holidays and they were hitting up one of the big box stores. Instead, they order everything online, and 9/10 times any books that they’re reading are e-books and most certainly not one of the classics. I’m not really one to point fingers, as progressively over the past few years, this describes me too. It’s the way of the future, and it might mean that paper books go the way of the corded phone and cassette tapes. It’s pretty sad.
To combat that, however, a bookstore in Dallas, TX found a pretty amazing way to draw attention to books again. The Wild Detectives, a bookstore/bar in Oak Cliff, decided to turn the most annoying ad format in history – the clickbait, and use it to promote and rewrite classic novels as shocking articles in an ingenious way to draw attention to reading and literature. They then flooded their followers feeds on Twitter & Facebook, with these ads.
And wouldn’t you know it, people actually clicked on them. Goddam this ad format.