The stigma you hear about Whole Foods is that shoppers spend their whole paycheck when buying groceries there. We all know WF’s pushes organic food and since it’s healthier for you to consume paying a little more goes a long way in the end. But Whole Food’s is determined to leave the tagline as a thing of the past.
With sales of organic food surging throughout the grocery industry, Whole Foods has declared to be more competitive with rival stores like Trader Joe’s and HEB. I occasionally go to Whole Foods for lunch or a quick healthy snack, but when it comes to purchasing groceries in bulk, Trader Joe’s is where it’s at.
To see how, in fact, Whole Food’s has started to compete with other grocery stores, Business Insider sent a rep to compare prices of everyday products from WF’s with Trader Joe’s.
Surprisingly, there were quite a few products that were cheaper than Trader Joe’s, but upon check out the Whole Food’s bill was $30 more expensive.
Here’s what head to head prices are, and even though overall, WF’s was still expensive I wouldn’t now mind grabbing a few necessities when needed.