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Look, I’m not going to debate how trends like this started because there’s no defining it. This is partly because I can’t understand Chinese news outlets and partly because there’s no way I’m really reading anything with this staring me in the face.
From what I gathered reading from my peripherals, a live-stream hostess in China challenged her followers to try out her ‘heart-boob’ challenge an attempt to gain more followers. It wouldn’t take Warren Buffet to say that the marketing campaign was wildly successful.
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