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In 2014, Under Armour released the most successful brand campaign in its history called I WILL WHAT I WANT.
The most viral component? A stunning commercial featuring Misty Copeland, a superstar ballet dancer who would go on to become the American Ballet Theatre’s first Black principal dancer in its 75-year history.
The video hints at the challenges she overcame to earn that title, including criticism that she was too short, too muscular, too busty, and too old to be considered for a professional ballerina job.
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