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Ryan Walther and Arik Nordby wanted to create a business that combined “ridiculousness and believability”, and they did just that with Prank-O. The concept sounds painfully simple: boxes that promise fake products within but turn out to be a prank of an empty box.
But it’s the execution that takes it over the top, with products that seem just crazy enough to exist. And even Mark Cuban thought so when offered them $640,000 25% of their business. And that’s no laughing matter. Check out some of the best ones.
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