We announced this morning to our CHIVE TV programmatic advertising partners that we will not run any political ads on the platform, forfeiting millions in potential revenue at a time when, honestly, we could use the revenue to grow the platform. There’s enough tension, stress, and divisiveness in society right now. The last thing anybody needs is to encounter politics and bad news on their daily journey. We choose, instead, to give you a rooster wearing pants.
Digital is the last great frontier of tech. It won’t be long until Facebook, Google, and Snap get in the game. They will do things CHIVE TV, for the good of mental health in America, would never do – probably put cameras on the TVs to scan your face, get your general age, geofence and hyper-target your phone, then retarget your mobile phone with more ads. I’m all about competition, but allowing Facebook or Google into America’s “3rd space” is a very Orwellian concept. And they’ll weigh in with money and power, feeling perfectly entitled to your brain and confident they’ll beat theCHIVE…