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Since 2008, theCHIVE has stuck to its mission of making the world a happier place. However, the internet has changed a lot since then and we are now competing for users with Instagram, TikTok, X, etc. This is a battle we are losing. Traffic is down. Ad revenue is down and e-comm sales are down. With your help, we can continue to operate. We are still an independent family-run business and we rely on the generosity of our fans to continue to operate. Thank you! KCCO!

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