Deadpool is set to hit theatres everywhere February 12th, and to no surprise Ryan Reynolds is marketing his potential blockbuster through the persona of Deadpool himself. You see, Deadpool is known throughout the Marvel Universe as being one of the most violent characters out there, so the odds of a strong female presence attending this film may be unlikely. Enter this promotional billboard in which he hopes all the guys out there use as a tool to convince their female counterparts to attend the movie on Valentine’s Day night. And it turns out… it’s working! I have to give it to the marketing geniuses who thought up this clever approach. It’s exactly something Deadpool would do.