How often do you read all the stuff written on a food label? I mean, unless you have allergies or some sort of gluten sensitivity, in most cases, we see something we like, and toss it in the shopping cart and take it home. Frankly, the only time I do end up reading a label is because I’ve left my phone behind when an unexpected #2 happens. But that’s unrelated to this post.
There’s a restaurant/grocery store in Victoria, Australia called the Oasis Bakery, where someone’s gotten really clever and funny with the labels. I think the meaning of life might be found on a container of black pepper. Or someone’s been working far too many hours without ventilation in a spice factory.
Either way, it’s a well-seasoned win.