If you think the answer to the above question is Tim Hortons, hands down, you’d be quite mistaken; it’s actually not even a Canadian company.
Late last year, Canada’s Institute of Communication Agencies, as well as some research companies, polled 6,000 average Canadians to see what they considered the most influential brands in our fair country, and they just announced the list during Torontos Advertising Week.
Looking at five key dimensions: leading edge, trustworthiness, presence, corporate citizenship and engagement, they created their list. When you see what’s number one, you’ll see why it’s the most influential.
Take a look below.