When you walk into a grocery store, how do you decide what brands to purchase? There are so many, it’s tough to keep track of, but somehow we always seem to gravitate to the same choices. We maintain loyalty to brands we like and trust, the ones we know will be consistent. So which are the brands most Americans love and rely on most?
A new study conducted by Morning Consult dug into the brands that define American culture and commerce. A surveys report based on interviews (between January and March) of nearly 50,000 adults rated numerous companies, including more than 300 food and beverage brands. Those ratings were compiled to determine a Net Favorability Score, which dictated the ranking. Here are the 10 most loved food and beverage brands in the U.S. according to their findings.
#10. Frito Lay
Net Favorability Score: 71.4
#9. OREO
Net Favorability Score: 72.1
#8. Campbell’s
Net Favorability Score: 72.9
#7. Cheerios
Net Favorability Score: 74.1
#6. Betty Crocker
Net Favorability Score: 74.1
#5. Heinz
Net Favorability Score: 74.5
#4. Kellogg’s
Net Favorability Score: 75.9
#3. Pillsbury
Net Favorability Score: 76.1
#2. Ritz
Net Favorability Score: 76.6
#1. Hershey
Net Favorability Score: 78.6
And for those who are curious, above is a breakdown of the sub-section of individuals polled between age 18-29. It varies a bit from the overall list – you see OREO is #1 for the younger demographic, with Doritos, Gatorade, and Tostitos all making the top 10. Let us know what your favorites are!
h/t: Thrillist
