When a studio has paid out huge money to make a property into a film or a franchise, they tried to find every single avenue they can to milk it to death. There’s merchandising, international licenses, planning sequels, making a tv series and most importantly, seeing if they can make a toy out of it. And for those of us that grew up in that time, we all know that the best way to sell a toy to kids in the 80’s and 90’s was with a cartoon.
For some ideas, it was a slam dunk (Transformers, Thundercats, TMNT, etc…), but for some of the other ‘mature’ movies out there, it just didn’t really fly the way they expected it to. I mean, why make a cartoon about Rambo, if he doesn’t have PTSD and take down people in a hail of bullets. Especially when this was a kid’s first introduction to the guy. And yet, some of them had kickass toys that sold like crazy.
It did make me want some Rambo toys though. They were pretty sick.