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A recent article in the New York Times illuminated a growing concern amongst self-publishing websites in the digital media that the end my be just around the corner. With the changing landscape of how internet content is found & consumed nowadays, coupled with Facebook’s recent unfavorable adjustment to their highly-guarded algorithm, publishers are now scrambling to survive in this dangerous time. Today, John, myself and our own CTO, Alen Durbuzovic, discuss how theChive has managed to stay afloat, and even thrive, in these treacherous tides.
In today’s more informative and serious conversation, we discuss how Facebook took control of the internet in 3 simple moves. We’ll illustrate the massive fallout from publishing companies like Vox, Buzzfeed, and beyond. Also you’ll get a peek as to what the broader implications are of this shift from a world of many websites, to a consolidated internet of mobile apps and social platforms that are acting as your one-stop-shop for content. Additionally, we’ll explain how in these uncertain times, where most publishers are in a full-blown panic mode, theChive has remained strong by building a brand around a community rather than by leaching onto the back of another business. Lastly, we’ll inform listeners as to where theChive is directing its sails in the near future with massive projects like iChive, ChiveTV, and much more!
This conversation is a welcome change of pace, and it marks a titanic shift in digital media that both self-publishers and average Joe’s alike will find highly enlightening.
As always, make sure to keep sending all your questions, personal or otherwise, to be read and answered on the show at podcastquestions@thechive.com
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